Sporting Clays Program
Sporting Clays Skills
Make every practice session count
- Have you ever finished your sporting clays practice session and wondered did you really accomplish anything or learn something new?
- You feel “stuck in a rut” based on your current NSCA tournament performance. You initially progressed in winning your class and getting punches, but you’re currently finishing in the lower/middle quartile of your class rankings. You want to improve but not sure what to do?
- People have told you to seek out a professional sporting clays instructor/coach, but you don’t know anyone and/or don’t have close access to one. How can you start down the path of improved sporting clays performance?
- You’re committed to improving your sporting clay’s performance, but you don’t have a formal means to track or monitor progress. You feel like you’re “flying blind” and trying to be good at everything vs. focused in the potential improvement areas that will yield the highest improvement. How do you get started?
About ClayMaster
- We provide subscription-based sporting clays performance improvement through one-of-a-kind sporting clays performance analytics, specific target presentation instructional videos, sporting clays practice drills, on-line coaching, sporting clays community forum, and webcasts.
- Our ClayMaster team combines a retired Fortune 50 supply chain executive who specialized in improvement processes/former Accenture management consultant/USMC Veteran with 38+ years of experience and aspiring sporting clays competitor with one of the top sporting clays competitors/instructors in the U.S. (Kevin DeMichiel). Kevin is a 15-time National Sporting Clays Association (NSCA) All-American, 13-time Team USA member (serving as Captain of the 2019 team) and two-time Georgia State Champion. In addition, Kevin was inducted into the Georgia Sporting Clays Association Hall of Fame in 2017.
Our Services
Detailed Analytics Tool & Other Analytics Services
Analyze your shooting performance and gain insights into potential improvement opportunities. Focus your attention/resources on the target presentations that will yield the greatest results.
Instructional Videos (presented by Kevin DeMichiel)
Detailed video instruction featuring Kevin DeMichiel that showcases each target presentation as well as common problems that shooters experience with tips/techniques to overcome these problems.
Detailed Practice Drills
High impact practice drills to use to improve your overall sporting clays performance. Each of these practice drills are geared to focus on specific techniques and target presentations. Great way to reinforce/apply what was discovered in the analytics and instructional videos.
On-line
Coaching
Sessions
On-line coaching session that is 1:1 via a Zoom call for both audio and video capabilities with a professional sporting clays instructor/coach that is prescheduled by you. You can discuss your questions and potential improvement.
Private
Community
Forum
Private community discussion forum targeted towards common sporting clays issues, questions, and knowledge sharing. Great way to learn from others as well as contribute to the "greater good".
Monthly Webcasts (hosted by Kevin DeMichiel)
Please join your host (Kevin DeMichiel) and special guests for lively, provocative, and entertaining topics each month. This isn’t your typical discussion on basic equipment topics–this is focused on making you a better shooter.
One-on-One Coaching & Personalized Q&A
Subscription Plans
Most Popular
| Bronze Plan ($12/month) |
Silver Plan $25/month |
Gold Plan $50/month |
|
|---|---|---|---|
| Access to Detailed Sporting Clays Practice Analytics | Base Module | + Self Assessment w/Instructor Feedback | + Pattern Analysis, Help Develop New Functionality |
| Access to Sporting Clays Instructional Videos | Specific Target Presentations (e.g., crossers, quartering, rabbits, etc.) | + Additional Tips/Techniques | + Tournament Preparation, All Content, Help Develop and Prioritize Future Video Content |
| Access to Sporting Clays Practice Drills | Base Practice Drills | + Additional Practice Drills and Tips/Considerations to Improve your Practice and Tournament Performance | + All Content, Tournament Practice (TBD), Help Develop and Prioritize New Drills |
| Access to Sporting Clays On-line Coaching Support | + One (1) 30 min session/year | + Three (3) 30 min sessions/year | |
| Access to Private Sporting Clays Community Forum | + Limited Access to Primary Sub-Forums | + Full Access including Swap/For Sale Sub-Forum | |
| Access to Monthly Webcast hosted by Kevin DeMichiel | + Limited Access (Listen only) | + Full Access including Q&A | |
| Annual Subscription Level Gift | + $30 value credit | + $75 value credit |
Note: Annual subscription is a savings opportunity = 1 month free
Bronze Plan
($12/month)
- Base Module
- Specific Target Presentations (e.g., crossers, quartering, rabbits, etc.)
- Base Practice Drills
Silver Plan
$25/month
- Base Module
- Specific Target Presentations (e.g., crossers, quartering, rabbits, etc.)
- Base Practice Drills
- Self Assessment w/Instructor Feedback
- Additional Tips/Techniques
- Additional Practice Drills and Tips/Considerations to Improve your Practice and Tournament Performance
- One (1) 30 min session/year Add More ($75 each)
- Limited Access to Primary Sub-Forums
- Limited Access (Listen only)
- $30 value credit
Gold Plan
$50/month
- Base Module
- Specific Target Presentations (e.g., crossers, quartering, rabbits, etc.)
- Base Practice Drills
- Self Assessment w/Instructor Feedback
- Additional Tips/Techniques
- Additional Practice Drills and Tips/Considerations to Improve your Practice and Tournament Performance
- One (1) 30 min session/year Add More ($75 each)
- Limited Access to Primary Sub-Forums
- Limited Access (Listen only)
- $30 value credit
- Pattern Analysis, Help Develop New Functionality
- Tournament Preparation, All Content, Help Develop and Prioritize Future Video Content
- All Content, Tournament Practice (TBD), Help Develop and Prioritize New Drills
- Three (3) 30 min sessions/year Add More ($75 each)
- Full Access including Swap/For Sale Sub-Forum
- Full Access including Q&A
- $75 value credit
Bronze Plan
($132/year)
- Base Module
- Specific Target Presentations (e.g., crossers, quartering, rabbits, etc.)
- Base Practice Drills
Silver Plan
$275/year
- Base Module
- Specific Target Presentations (e.g., crossers, quartering, rabbits, etc.)
- Base Practice Drills
- Self Assessment w/Instructor Feedback
- Additional Tips/Techniques
- Additional Practice Drills and Tips/Considerations to Improve your Practice and Tournament Performance
- One (1) 30 min session/year Add More ($75 each)
- Limited Access to Primary Sub-Forums
- Limited Access (Listen only)
- $30 value credit
Gold Plan
$550/year
- Base Module
- Specific Target Presentations (e.g., crossers, quartering, rabbits, etc.)
- Base Practice Drills
- Self Assessment w/Instructor Feedback
- Additional Tips/Techniques
- Additional Practice Drills and Tips/Considerations to Improve your Practice and Tournament Performance
- One (1) 30 min session/year Add More ($75 each)
- Limited Access to Primary Sub-Forums
- Limited Access (Listen only)
- $30 value credit
- Pattern Analysis, Help Develop New Functionality
- Tournament Preparation, All Content, Help Develop and Prioritize Future Video Content
- All Content, Tournament Practice (TBD), Help Develop and Prioritize New Drills
- Three (3) 30 min sessions/year Add More ($75 each)
- Full Access including Swap/For Sale Sub-Forum
- Full Access including Q&A
- $75 value credit
_Most Popular_
- 1. Detailed Analytics Tool & Other Analytics Services
- 2. Instructional Videos (presented by Kevin DeMichiel)
- 3. Detailed Practice Drills
- 4. On-line Coaching Sessions
- 5. Private Community Forum
- 6. Monthly Webcasts (hosted by Kevin DeMichiel)
- Complimentary Gift
(ClayMaster Shop/Merch)
KEY SERVICES:
ds
BRONZE PLAN
$12/month
- ✓ Base module concentrated on quantitative performance data.
- ✓ Instructional videos on how to shoot the 12 key target presentations.
- ✓ Base practice drills.
BRONZE PLAN INCLUDES
- Most Popular -
CLASSIC
$25/month
- ✓ ( 1 ) base module
✓ ( 1 ) self assessment
✓ ( 1 ) managed service - analytics
✓ additional sessions as purchased - ✓ ( 12 ) target presentations
✓ ( 1 ) base illustrations - ✓ ( 6 ) base drills
✓ ( 3 ) advanced drills - ✓ ( 1 ) 30 minute session
✓ additional sessions as purchased - ✓ ( 1 ) limited access to sub-forums
- ✓ ( 1 ) limited access to webcasts
- ✓ $30 value credit (based on annual subscription).
WHAT YOU GET IN THE CLASSIC PLAN +
sd
PRO
$50/month- ✓ ( 1 ) base module
✓ ( 1 ) self assessment
✓ ( 1 ) pattern analysis
✓ ( 2 ) managed service - analytics
✓ additional sessions as purchased - ✓ ( 12 ) target presentations
✓ ( 1 ) base illustrations
✓ ( 1 ) tournament preparation - ✓ ( 6 ) base drills
✓ ( 3 ) advanced drills
✓ ( 4 ) pro drills - ✓ ( 3 ) 30 minute sessions
✓ additional sessions as purchased - ✓ ( 1 ) full access to sub-forums
✓ ( 1 ) full access to swap/trade/sell sub-forum - ✓ ( 1 ) full access to webcasts
✓ ( 1 ) full access to Q&A - ✓ $75 value credit (based on annual subscription).
WHAT YOU GET IN THE PRO PLAN +
- 1. Detailed Analytics Tool & Other Analytics Services
- 2. Instructional Videos (presented by Kevin DeMichiel)
- 3. Detailed Practice Drills
- 4. On-line Coaching Sessions
- 5. Private Community Forum
- 6. Monthly Webcasts (hosted by Kevin DeMichiel)
- Complimentary Gift
(ClayMaster Shop/Merch)
KEY SERVICES:
ds
BRONZE PLAN
$150/year
$132/year
- ✓ Base module concentrated on quantitative performance data.
- ✓ Instructional videos on how to shoot the 12 key target presentations.
- ✓ Base practice drills.
BRONZE PLAN INCLUDES
- Most Popular -
CLASSIC
$320/year $275/year- ✓ ( 1 ) base module
✓ ( 1 ) self assessment
✓ ( 1 ) managed service - analytics
✓ additional sessions as purchased - ✓ ( 12 ) target presentations
✓ ( 1 ) base illustrations - ✓ ( 6 ) base drills
✓ ( 3 ) advanced drills - ✓ ( 1 ) 30 minute session
✓ additional sessions as purchased - ✓ ( 1 ) limited access to sub-forums
- ✓ ( 1 ) limited access to webcasts
- ✓ $30 value credit (based on annual subscription).
WHAT YOU GET IN THE CLASSIC PLAN +
sd
PRO
$810/year $550/year- ✓ ( 1 ) base module
✓ ( 1 ) self assessment
✓ ( 1 ) pattern analysis
✓ ( 2 ) managed service - analytics
✓ additional sessions as purchased - ✓ ( 12 ) target presentations
✓ ( 1 ) base illustrations
✓ ( 1 ) tournament preparation - ✓ ( 6 ) base drills
✓ ( 3 ) advanced drills
✓ ( 4 ) pro drills - ✓ ( 3 ) 30 minute sessions
✓ additional sessions as purchased - ✓ ( 1 ) full access to sub-forums
✓ ( 1 ) full access to swap/trade/sell sub-forum - ✓ ( 1 ) full access to webcasts
✓ ( 1 ) full access to Q&A - ✓ $75 value credit (based on annual subscription).
WHAT YOU GET IN THE PRO PLAN +
Frequently Asked Questions
ClayMaster began in 2025 after a practice session/lesson with Kevin DeMichiel at the Meadows when I showed him a prototype analytics practice tool that I was using to track my sporting clays progress and select which target presentations to focus on for my improvement. He really liked it and at that point, we jointly decided to develop it into an internet-based subscription business for sporting clays education/training.
Anyone who has been frustrated with trying to improve their sporting clays performance on their own and wants more structure and guidance on the best way to move forward. Shooters who are in NSCA Class A-D will see the most immediate progress given the nature of the “learning curve” and typical improvement process.
We want to support shooters that don’t have the luxury of living close to one of the top coaches/instructors in the U.S. and/or don’t have the financial resources to afford one or two 1:1 lessons/month. We also think that the time has come for the use of more technology to help enable distance-based learning/training. This is the future for many new shooters. You can still contact Kevin via his website (www.kdshooting.com) for traditional lessons/instruction.
We have several discounts that are available for our customers: purchase an annual subscription plan vs. monthly plan, you will receive a 1-month free discount, military/first responder discount, and student (under 17 years of age) discount. Please see the discount details on the subscription page to qualify and apply towards your subscription plan.
If you purchase the annual subscription vs. the monthly subscription, we provide 1 month free (i.e., the annual subscription = 11 months) to incent our customers to purchase the annual subscription.
Sure, we offer the flexibility to change your subscription (go up a level or go down a level) after you’ve signed up to ClayMaster.
We're constantly creating and adding relevant content, sometimes it will be new professional videos, practice drills, video clips, additional documents on tips/techniques, illustrations, webinar recordings, etc. - we understand how important this is to our subscribers. We plan to, at a minimum, provide new ClayMaster content every ~45 days. We will use the notification feature on our website/portal to let our subscribers know that new information is available. We also will be moderating, following and contributing into the Private Community Forum on a daily basis.
Sure, this is a popular option for a spouse, significant other or family member/friend. A great way to celebrate/commemorate a special event (birthday, anniversary, etc.). Please follow the instructions in our subscription page as a gift purchase.
Please contact us at our email box ([email protected]) and we'll get back to you in response to your question.
I’m sure we can figure out a way to support your team – please contact us at [email protected] and we’ll do our best to make this happen.
Please contact us at [email protected] and we’ll do our best answer your questions.
If you can reliably connect to the internet and have a fairly recent version of the MS Office suite of software (e.g., MS 365 with MS Excel, etc.), you should be fine. Please note that if you're using an Apple Mac laptop that is running macOS with Numbers, you will likely have issues using our proprietary Detailed Analytics Tool. Our Detailed Analytics Tool is custom software that uses extensive Visual Basic programming to automate many of the tasks and Numbers won't support this software. You will need to upgrade your spreadsheet software to MS Office for Mac to be able to use our Detailed Analytics Tool or use our managed service - Analytics where we do this for you. We've had customers upgrade their spreadsheet software to MS Office for Mac for ~$19.99 (lifetime license).
Many of our customers also enjoy some of the ClayMaster merchandise that we’ve custom designed (t shirts, performance shirts, hats, etc.) and wear ourselves. Please check it out on the website.
We don't currently offer this (traditional 1:1 face-to-face lessons) as part of our subscription plan due to the nature of our business model (internet based sporting clays education/training business) but you can still easily contact Kevin or one of our other professional instructors/coaches via our contact information on the website and they would be happy to schedule your private lesson for you.
Great question, we recommend following the "How the ClayMaster Process Works" on the home page of the website. Immerse yourself in reading through each of the sections, watch the instructional videos, etc. Once you've done that, go out and shoot a practice round or two and take note of any problem areas (e.g., a particular target presentation, a particular target type, L-R or R-L shots, report pair or true pair, etc.). You now have the beginnings of a framework to start thinking about developing an improvement plan. You're now ready to really "sink your teeth" into a more formal approach. Please keep in mind, you'll now be entering a pretty detailed, collaborative program between you, the ClayMaster program, and your on-line instructor/coach. It will require a lot of attention to detail and participation to yield the best results. Stay tuned, we will soon have a video out that helps explain this to make it easier for our customers.
Featured Portfolio
how the ClayMaster process works
Step 1
Increase your sporting clays knowledge (e.g., blogs, podcasts, videos, etc.)
Step 2
Shoot a practice session or tournament round. Note any problem areas
Step 3
Use the analytics tool to record your shooting and identify potential improvement opportunities
Step 4
Watch the instructional videos for the target presentations that have been identified as “high opportunity” to gain additional insight into proper technique
Step 5
Select the practice drill(s) to target your specific skills to develop as identified in the analytics tool
Step 6
REviews
"Wow - all this information in one spot! I feel like I have a personal sporting clays coach with me every step of the way on my quest to improve my sporting clays performance. Kudos to the ClayMaster team for providing this type of service to our sporting clays community. Can you please add some shirts that are more appealing to women?"
Thanks to ClayMaster - I've recently punched up two classes in the past four months (from D class to B class). I would like to take a couple of 1:1 personal lessons with Kevin, what's the best way to arrange this? Really appreciate the effort that you've put into pulling all of this together. Would be great to get some other instructors/coaches to join the ClayMaster team for a broader perspective - have you considered this?"
"Great job so far, anxious to see where you take this? Please consider adding some filmed Q&A sessions with real-life people on their improvement path. Great way to share other stories on how to improve, some of the challenges along the way, and what they did to overcome the obstacles."
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CLAYMASTER MOBILE APP
Coming Soon
Stay tuned for the launch of our custom digital scorecard and the full ClayMaster program right on your phone.
