Featured Podcast Episode

244 The ClayMaster app w/Kevin DeMichiel & Scott Winstead! – The Dead Pair Podcast

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Make every practice session count

  • Have you ever finished your sporting clays practice session and wondered did you really accomplish anything or learn something new?
  • You feel “stuck in a rut” based on your current NSCA tournament performance. You initially progressed in winning your class and getting punches, but you’re currently finishing in the lower/middle quartile of your class rankings. You want to improve but not sure what to do?
  • People have told you to seek out a professional sporting clays instructor/coach, but you don’t know anyone and/or don’t have close access to one. How can you start down the path of improved sporting clays performance?
  • You’re committed to improving your sporting clay’s performance, but you don’t have a formal means to track or monitor progress. You feel like you’re “flying blind” and trying to be good at everything vs. focused in the potential improvement areas that will yield the highest improvement. How do you get started?

About ClayMaster

We provide internet, subscription-based sporting clays education/training designed to improve your performance via the following key services: 1) Detailed Analytics Tool & Other Analytics Services, 2) Instructional Videos, 3) Detailed Practice Drills, 4) On-line Coaching Sessions, 5) Private Community Forum, and 6) Monthly Webcasts. We are continually adding other features as well to bring additional value to our subscribers.

Our ClayMaster team combines a retired Fortune 50 supply chain executive who specialized in improvement processes and technology/former Accenture management consultant/USMC Veteran with 38+ years of work experience and aspiring sporting clays competitor with two of the top sporting clays competitors and instructors/coaches in the U.S. (Kevin DeMichiel and Bill McGuire).

Our Services

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Detailed Analytics Tool & Other Analytics Services

Analyze your shooting performance and gain insights into potential improvement opportunities. Focus your attention/resources on the target presentations that will yield the greatest results.

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Instructional Videos (presented by Kevin DeMichiel)

Detailed video instruction featuring Kevin DeMichiel that showcases each target presentation as well as common problems that shooters experience with tips/techniques to overcome these problems.

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Detailed Practice Drills

High impact practice drills to use to improve your overall sporting clays performance. Each of these practice drills are geared to focus on specific techniques and target presentations. Great way to reinforce/apply what was discovered in the analytics and instructional videos.

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On-line Coaching Sessions

1:1 on-line coaching via a conference call with a professional sporting clays instructor/coach that can discuss your questions and improvements (may include review of a user submitted video). Receive direct feedback and potentially resolve specific problem areas in your shooting performance.

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Private Community Forum

Private community discussion forum targeted towards common sporting clays issues, questions, and knowledge sharing. Great way to learn from others as well as contribute to the "greater good".

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Monthly Webcasts (hosted by Kevin DeMichiel)

Please join your host (Kevin DeMichiel) and special guests for lively, provocative, and entertaining topics each month. This isn’t your typical discussion on basic equipment topics – this is focused on making you a better shooter.

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Subscription Plans

KEY SERVICES:

1. Detailed Analytics Tool & Other Analytics Services
2. Instructional Videos (presented by Kevin DeMichiel)
3. Detailed Practice Drills
4. On-line Coaching Sessions
5. Private Community Forum
6. Monthly Webcasts (hosted by Kevin DeMichiel)
Complimentary Gift
(ClayMaster Shop/Merch)
- Most Popular -

CLASSIC

$25/month
WHAT YOU GET IN THE CLASSIC PLAN +
  • ✓ ( 1 ) base module
  • ✓ ( 1 ) self assessment
  • ✓ ( 1 ) managed service - analytics
  • ✓ additional sessions as purchased
  • ✓ (12) target presentations
  • ✓ (1) base illustrations
  • ✓ (6) base drills
  • ✓ (3) advanced drills
  • ✓ (1) 30 minute session
  • ✓ additional sessions as purchased
  • ✓ ( 1 ) limited access to sub-forums
  • ✓ ( 1 ) limited access to webcasts
  • ✓ $30 value credit (based on annual subscription).
 

PRO

$50/month
WHAT YOU GET IN THE PRO PLAN +
  • ✓ (1) base module
  • ✓ (1) self assessment
  • ✓ (1) pattern analysis
  • ✓ (2) managed service – analytics
  • ✓ additional sessions as purchased
  • ✓ (12) target presentations
  • ✓ (1) base illustrations
  • ✓ (1) tournament preparation
  • ✓ (6) base drills
  • ✓ (3) advanced drills
  • ✓ (4) pro drills
  • ✓ (3) 30 minute sessions
  • ✓ additional sessions as purchased
  • ✓ ( 1 ) full access to sub-forums
  • ✓ ( 1 ) full access to swap/trade/sell sub-forum
  • ✓ ( 1 ) full access to webcasts
  • ✓ ( 1 ) full access to Q&A
  • ✓ $75 value credit (based on annual subscription).

KEY SERVICES:

1. Detailed Analytics Tool & Other Analytics Services
2. Instructional Videos (presented by Kevin DeMichiel)
3. Detailed Practice Drills
4. On-line Coaching Sessions
5. Private Community Forum
6. Monthly Webcasts (hosted by Kevin DeMichiel)
Complimentary Gift
(ClayMaster Shop/Merch)
- Most Popular -

CLASSIC

$320/year$25/month
WHAT YOU GET IN THE CLASSIC PLAN +
  • ✓ ( 1 ) base module
  • ✓ ( 1 ) self assessment
  • ✓ ( 1 ) managed service - analytics
  • ✓ additional sessions as purchased
  • ✓ (12) target presentations
  • ✓ (1) base illustrations
  • ✓ (6) base drills
  • ✓ (3) advanced drills
  • ✓ (1) 30 minute session
  • ✓ additional sessions as purchased
  • ✓ ( 1 ) limited access to sub-forums
  • ✓ ( 1 ) limited access to webcasts
  • ✓ $30 value credit (based on annual subscription).
 

PRO

$810/year$50/month
WHAT YOU GET IN THE PRO PLAN +
  • ✓ (1) base module
  • ✓ (1) self assessment
  • ✓ (1) pattern analysis
  • ✓ (2) managed service – analytics
  • ✓ additional sessions as purchased
  • ✓ (12) target presentations
  • ✓ (1) base illustrations
  • ✓ (1) tournament preparation
  • ✓ (6) base drills
  • ✓ (3) advanced drills
  • ✓ (4) pro drills
  • ✓ (3) 30 minute sessions
  • ✓ additional sessions as purchased
  • ✓ ( 1 ) full access to sub-forums
  • ✓ ( 1 ) full access to swap/trade/sell sub-forum
  • ✓ ( 1 ) full access to webcasts
  • ✓ ( 1 ) full access to Q&A
  • ✓ $75 value credit (based on annual subscription).
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Frequently Asked Questions

ClayMaster began in 2025 after a practice session/lesson with Kevin DeMichiel at the Meadows when I showed him a prototype analytics practice tool that I was using to track my sporting clays progress and select which target presentations to focus on for my improvement. He really liked it and at that point, we jointly decided to develop it into an internet-based subscription business for sporting clays education/training.

Anyone who has been frustrated with trying to improve their sporting clays performance on their own and wants more structure and guidance on the best way to move forward. Shooters who are in NSCA Class A-D will see the most immediate progress given the nature of the “learning curve” and typical improvement process.

We want to support shooters that don’t have the luxury of living close to one of the top coaches/instructors in the U.S. and/or don’t have the financial resources to afford one or two 1:1 lessons/month. We also think that the time has come for the use of more technology to help enable distance-based learning/training. This is the future for many new shooters. You can still contact Kevin via his website (www.kdshooting.com) and Bill via text (423) 464-9073) for traditional lessons/instruction.

We have several discounts that are available for our customers: purchase an annual subscription plan vs. monthly plan, you will receive a 1-month free discount, military/first responder discount, and student (under 17 years of age) discount. Please see the discount details on the subscription page to qualify and apply towards your subscription plan.

If you purchase the annual subscription vs. the monthly subscription, we provide 1 month free (i.e., the annual subscription = 11 months) to incent our customers to purchase the annual subscription.

Sure, we offer the flexibility to change your subscription (go up a level or go down a level) after you’ve signed up to ClayMaster.

We're constantly creating and adding relevant content, sometimes it will be new professional videos, practice drills, video clips, additional documents on tips/techniques, illustrations, webinar recordings, etc. - we understand how important this is to our subscribers. We plan to, at a minimum, provide new ClayMaster content every ~45 days. We will use the notification feature on our website/portal to let our subscribers know that new information is available. We also will be moderating, following and contributing into the Private Community Forum on a daily basis.

Great question, we recommend following the "How the ClayMaster Process Works" on the home page of the website. Immerse yourself in reading through each of the sections, watch the instructional videos, etc. Once you've done that, go out and shoot a practice round or two and take note of any problem areas (e.g., a particular target presentation, a particular target type, L-R or R-L shots, report pair or true pair, etc.). You now have the beginnings of a framework to start thinking about developing an improvement plan. You're now ready to really "sink your teeth" into a more formal approach. Please keep in mind, you'll now be entering a pretty detailed, collaborative program between you, the ClayMaster program, and your on-line instructor/coach. It will require a lot of attention to detail and participation to yield the best results. Stay tuned, we will soon have a video out that helps explain this to make it easier for our customers.

Sure, this is a popular option for a spouse, significant other or family member/friend. A great way to celebrate/commemorate a special event (birthday, anniversary, etc.). Please follow the instructions in our subscription page as a gift purchase.

Please contact us at our email box (support@claymaster.net) and we'll get back to you in response to your question.

I’m sure we can figure out a way to support your team – please contact us at support@claymaster.net and we’ll do our best to make this happen.

Please contact us at support@claymaster.net and we’ll do our best answer your questions.

If you can reliably connect to the internet and have a fairly recent version of the MS Office suite of software (e.g., MS 365 with MS Excel, etc.), you should be fine. Please note that if you're using an Apple Mac laptop that is running macOS with Numbers, you will likely have issues using our proprietary Detailed Analytics Tool. Our Detailed Analytics Tool is custom software that uses extensive Visual Basic programming to automate many of the tasks and Numbers won't support this software. You will need to upgrade your spreadsheet software to MS Office for Mac to be able to use our Detailed Analytics Tool or use our managed service - Analytics where we do this for you. We've had customers upgrade their spreadsheet software to MS Office for Mac for ~$19.99 (lifetime license).

Many of our customers also enjoy some of the ClayMaster merchandise that we’ve custom designed (t shirts, performance shirts, hats, etc.) and wear ourselves. Please check it out on the website.

We don't currently offer this (traditional 1:1 face-to-face lessons) as part of our subscription plan due to the nature of our business model (internet based sporting clays education/training business) but you can still easily contact Kevin/Bill or one of our other professional instructors/coaches via our contact information on the website and they would be happy to schedule your private lesson for you.

Featured Portfolio

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how the ClayMaster process works

Step 1

Increase your sporting clays knowledge (e.g., blogs, podcasts, videos, etc.)

Step 2

Shoot a practice session or tournament round. Note any problem areas

Step 3

Use the analytics tool to record your shooting and identify potential improvement opportunities

Step 4

Watch the instructional videos for the target presentations that have been identified as “high opportunity” to gain additional insight into proper technique

Step 5

Select the practice drill(s) to target your specific skills to develop as identified in the analytics tool

Step 6

Validate your progress with on-line coaching session(s), as needed. Also, collaborate with your peers in the community forum and monthly webcasts

Get In Touch With Us

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CLAYMASTER MOBILE APP
Coming Soon

Stay tuned for the launch of our custom digital scorecard and the full ClayMaster program right on your phone.

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